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Market Symbols
The Tower
In the olden days of open land and unbridled opportunities, the early communities organized themselves within the security of a walled city. Prominent in these walled structures were the towers which both served to link the walls heading in different directions and stood over the four corners of the community.
The PDS Group tower symbolizes the same qualities and service of the towers of old. Its broad and heavy base shows its strength in foundation, ability to weather adversity, and growth potential, backed by the support and oneness of its community. Its steep and inclined walls point upwards towards the realization of an ideal that is looked up to by the community. And its peak is the vantage point from which it can observe all that take place within the walls of the community it shelters, and the untapped opportunities that lie beyond.
The tower is also emblematic of reliability and integrity. With its perfect symmetry, it stands squarely facing the world, looks the same from all angles, and looks outward without fear or favor. Our reason for being is to serve the collective market interest, and see to the balancing of forces of each market segment. The PDS Group is aware that achieving these interests is a vital element in the building of a strong community.
The PDS Group stands at the forefront of change. It ushered in a new era in the securities marketplace. It undertakes this mission with the virtues of the tower.
The Ceremonial Bell
Every symbol holds special meaning to the community that embraces it as part of its unspoken vocabulary. The full, strident tones of the bell were prominent signals used by early exchanges to communicate the beginning and end of trading – the sound was distinct, clear, and loud. Originally, gavel and gong were the symbols that heralded, publicly and officially, the start and end of the trading day. Bells were introduced when continuous trading was instituted in the 1870s. Distinct from the frenetic chatter of trading, the ringing of the bell measured time for each trading day in many organized financial exchanges across the world.
In the Philippine Dealing & Exchange Corp. (PDEx), the Bell holds a conventional significance at Listing Ceremonies. The ringing of the Ceremonial Bell signals the entry of a new investment instrument to the marketplace where the community is called to come together to bear witness to a milestone event. The trading community and the issuer’s representatives flank regulators in an event hosted at the organized market, putting together in a single place those that herald the milestone. And the bell rings at the exact moment the newest investment instrument enters the roster of investment opportunities in our market.
Being a young market, just having opened our corporate community’s securities to the investor base in 2008, every new investment opportunity is a cause for celebration. And the abundance of ringing will be our signal of continuity and the growing synergy between issuers who supply opportunities for investors, and investors who assure issuers of the sustainability of the market.
The Bell has come to symbolize the coming together of the community and the celebration of new events in our market. It resides as a fixture in our premises in between ceremonial functions, a constant reminder of our call to bring the community together and ring new opportunities in our market.